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Contents

  1. Find the right categories for your work
  2. Creative Technology: What Is Public Relations and Why Do I Need It
  3. Andrea Michaelson Design

Convert currency. Add to Basket. Book Description Kogan Page, Condition: New. More information about this seller Contact this seller. Andy Green. Publisher: Kogan Page , This specific ISBN edition is currently not available.


  • Advances in Public Relations and Communication Management | Emerald Insight.
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  • Creative Technology: What Is Public Relations and Why Do I Need It.

View all copies of this ISBN edition:. Synopsis About this title The subject of creativity in public relations is something of an enigma -- while the creative element is considered crucial, it remains an abstract concept where no substantial guidance is provided. Review : This book explores elements of the creative process and how it can be understood by public relations practitioners. Buy New Learn more about this copy. Advertising Creative.

The Creative track prepares students for opportunities in art direction and copywriting.

The course work focuses on the development of concepts, artwork, and copy that can be used across all media. It is an intensive program designed to provide students with an impressive portfolio of work as well an in-depth appreciation for the ethics and challenges of the creative process.

Our students routinely win recognition at the American Advertising Awards ADDYs , one of the industry's largest creative competitions, attracting nearly 35, professional and student entries each year.

Creativity in Public Relations

The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising. Advertising Strategy. The Advertising Strategy track prepares students for careers in account management, account planning, or media management.

All strategic careers in advertising require knowledge of the fundamental principles of brand-building and audience engagement across media platforms, as well as experience with research design and execution, data analysis and strategy development. Public Relations. Media Design.

Ideas And Creativity In Public Relations: Inside Communications with Mike Bako

Graduate Programs We offer graduate degrees for students interested in furthering their professional careers and for students who wish to expand the frontiers of knowledge in our discipline by producing scholarship and research at the highest level. MA in Strategic Communication Design. MS in Marketing and Advertising Analytics. Department News.

Find the right categories for your work

Class of Fisher made most of complete CU experience. Class of Journey to the top. Faculty Bios Meet the Faculty. Contact the Department.

I am a: Prospective Undergraduate Student. Prospective Graduate Student. Current CU Undergraduate Student. Current CU Graduate Student. CU Alum.

Creative Technology: What Is Public Relations and Why Do I Need It

Interested in: Communication BA. Information Science BS. Journalism BA. Media Production BA. Media Studies BA.

Strategic Communication BS. Majors of Interest: Communication BA. I would like more information on: MA in Communication.

Andrea Michaelson Design

MA in Journalism. PhD in Communication. PhD in Information Science.